The Business Rebrand
From a logo that got the doors open to a brand built for where the business was actually going.
A brand that no longer fit
Osgood Sports Chiropractic launched with branding assembled quickly to get the business open and trading: a logo and basic brand kit, with no strategy behind them. It carried the business through a first year of steady growth on the founder's own skill and reputation.
But as the founder began thinking seriously about scaling, the gap between her existing branding and the direction she wanted to take the business became impossible to ignore. She was direct about it: she wasn't happy with the logo, and she wanted to rebrand.
A brand built for what's next, not what came before
262 Studios has been integral in the growth of my business. She has worked so hard, without me even asking, and just gets the work done. Not only is Mercy incredibly hard working, but she also has so much knowledge that I have learnt from in terms of ways of growing my business, advice, and constantly finding ways to improve systems within the clinic. Mercy has been the best part of investment in my business and has also become a vital part of the team, as well as a truly good friend. Could not recommend her enough!
How the rebrand came together
262 Studios ran a dedicated strategy workshop with the founder before any design work began, then delivered a complete identity through the in-house design team, built directly from what came out of that process. That included:
See more case studiesStrategy Workshop
Understanding what the founder wanted the business to become, what she needed the brand to represent, her client base, her location, her history, and what motivated the direction she wanted to take.
New Name and Positioning
Renaming the business from Osgood Sports Chiropractic to Osgood Movement, reflecting the direction the founder wanted to take it.
Brand Guidelines and Tone of Voice
Building new brand guidelines, a new motto, and a new tone of voice directly from the strategy workshop findings.
Visual Identity and Website
Delivering a full new visual identity through the in-house design team, and rebuilding the website to reflect the rebrand in full.
Ready for a brand that actually fits?
If your branding was built to get you started, not to take you where you're going next, let's talk about closing that gap.